Kudani Announces YouTube Integration
We are so excited to announce the integration of YouTube into our content marketing platform. This will allow users to add relevant videos to blog posts, as well as, curating videos directly to social media channels.
Video has become such a large part of our culture with more people than ever watching videos online, but at the same time it can be overwhelming.
Where do you start? What’s good? What’s relevant?
It opens an opportunity for video curators.
What is a Video Curator?
A video curator has a knack for finding the gems in mountain of online video. Video curators watch hundreds of videos, gather the best video in playlists on YouTube or another website, and distributes the channel to a network of fans.
The best video curators have a keen interest in the subjects that their video channels cover. You’ll find video curation channels focused on everything from skateboarding to kittens, fast cars to knitting.
Here are some great reasons to start using video in your content marketing strategy today.
1. YouTube Stats
YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
The number of hours people spend watching videos (aka watch time) on YouTube is up 60% y/y, the fastest growth we’ve seen in 2 years.
The number of people watching YouTube per day is up 40% y/y since March 2014.
The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up more than 3x y/y.
80% of YouTube’s views are from outside of the U.S.
YouTube has launched local versions in more than 70 countries.
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). Source
2. Forrester Research
1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
When you look at it that way, online video marketing is the single most practical use for your marketing time and energy.
3. Invodo Reports
Video is the top function merchants plan to add to their e-commerce sites over the next 12 months, with nearly 40% planning to include videos in their online merchandising efforts.
Multichannel Merchant, 2013
Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
90% of consumers watch online video.
Video Curation Tips
As with any type of curation planning is important. You want to take the time to research and view what you are adding.
“Simply throwing up video content that might show up in YouTube or any search engine around keywords you’re targeting is not curation” says Grant Crowell.
Remember, curation is about your voice being heard throughout. You are the one that is going out and finding quality content for your followers. You want to provide value. Plus, you want to add your views, thoughts, and so on about the material. It is not just aggregating content.
Here are some basic planning tips from Grant Crowell for doing video curation for your website:
- Research sites that are producing their own unique video content (or are already serving as curators), and find out what content you can rely on from them that relates to your own business model and target audience interest. Also, pay attention to what types of video content on what sites get a lot of traction with sharing and commenting.
- Ask your own colleagues in your field what videos they’re putting out or finding success with.
- Ask your own audience what videos would they like to see?
- Ask yourself how much time you are willing to put into reviewing content that comes in? How often will you feature new content? How often will you add your own unique content? How much time will you work with others on curating their content for your website.
As a content curator you want to educate your followers. Ultimately the goal is to build relationships that will later translate into conversions.
Linda Dessau says that…
Video accelerates the relationship-building process, because people do business with people they know, like, and trust. Trust is a function of credibility plus reliability plus intimacy, divided by self-interest. With video not only can you establish your credibility – how you look and how you present yourself – but the intimacy part is really, really important as people can see your face, hear your voice, understand the tone of your language, see your eyes and see your smile.
You’re leveraging your ability to create a relationship by putting your face on camera. So many people hate to put their face on camera, and so it’s a differentiator. When you do it, people pay attention, and they feel as though they know you. You can’t get that from text. It’s face time.
When I was running a sales team in the States the big salaries went to the sales reps who got face time. It’s the same thing with online marketing. The big results come from building face-to-face relationships, and that’s why I choose video over text.
Just like with blogging, building an audience on YouTube requires regular posting, e.g., weekly on Fridays at 5:00. All the big YouTube stars know exactly what time of the day they’ll release their next video, and so do their fans, who watch for and comment on the videos as soon as they’re posted.
Researching and Curating With Kudani
- Start by entering a keyword in the Discovery engine. Then select the search parameter. Do you want to find results based on relevance, view count, rating, or date. Click on the search icon to display the results.
- Click on the cog wheel to display the embed size options. Select the size that best fits with your blog layout.
- Research and view the best matching results.
- Click on the ‘share’ icon to add the video to the editor.
Video curation needs to be relevant, interesting, and provide value to your followers just like any other content curation. As you can see from the numbers alone video curation is a must.
When it comes to curating videos Kudani simplifies the process and gives you an endless amount of content to research and work with. All content is delivered almost instantaneously after posting.